Wednesday, March 30, 2011

War Picture Library Advertising - Muscles Made Easy!

When Charles Atlas stayed in England he like nothing better than to bunk down with his chums of Department 250-S at their very salubrious London address in Chitty Street. Sadly there doesn't seem to be a lot going on there today.

As the master of Dynamic Tension he helped a generation of pastey white  kids grow into muscle bound and tanned demi-gods ready to take a firm grip on their own wrists and the rest of the world.

Just think in only 32 pages and 7 days you too could have a "strong, healthy body crammed with live, rippling handsome muscles".

It's good to see the good work started by Charles Atlas all those years ago still goes on today.

This advertisement is from the back outside cover of War Picture Library 99 Spearhead, published in May 1961.

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